What do you really want to accomplish online?
I've been blessed to work with many people in many different fields.
One of my clients was selling a bread recipe online. Another client was selling a set of Lego blocks that you used in a business game in order to teach lean manufacturing.
I kid you not, my clients have run the gamut, and I love it.
In each case where I was able to bring change to my client's business situation, there was one shift that made the difference.
I'm going to share it with you right now, free, inside this newsletter.
The shift is this … Stop trying to convince people they have a problem by describing the problem, and skip straight to offering the solution.
Sounds simple, right? It's actually harder to implement than you might think.
Let's say John comes to your website and John wants to lose 40 pounds.
John already knows that he needs to lose 40 lbs. He already knows that he gets tired when walking upstairs. He already knows he doesn't look good in his clothes. He already knows that he doesn't look the way he wants to for his wife.
He already knows all these things.
What he doesn't know is the solution.
So here's the shift that you can make that will make all the difference. Look at all of the information that you provide online:
social media posts
blog posts
your sales letter
your squeeze page
your lead magnet
everything
Make it talk about one thing and one thing only: the solution.
If you are not sure right now that you can do this, let me help.
If you are a master member, put in a support ticket and ask me to review your website or marketing materials.
If you're not a master member, become one and then put in the support ticket and ask me to review your website or marketing materials.
If you are not sure how to become a master member, click this link.
You can get in for as little as $3 a day.
Believe me when I tell you that when it comes to conversions online, two heads are better than one. Let's work together to increase your conversions so that you can accomplish what you really want to accomplish online.
Because accomplishing what you really want to accomplish is a beautiful thing indeed.
I hope you have a great day tomorrow. I won't be publishing since it's Sunday, so get some rest and let's get ready for a big week next week.
Thanks,
Charlie