There are two types of marketing in the world.
Push marketing and pull marketing.
Push marketing pushes people into buying.
Timers. Scarcity. Countdown clocks. Discounts that expire tonight.
These are all valid methods, but they are methods of push marketing. People are pushing you into the sale.
Nobody on earth does it better than Amazon.
And Amazon can afford it. Most of us cannot.
Pull marketing is different.
You pull a person into your world by nurturing them up front.
You give, and then you expect to receive.
It is as old as the golden rule.
And it works like crazy.
Here is the best part.
Unlike push marketing, pull marketing is completely free to do.
This is why content marketing is so powerful today.
And why it keeps getting more powerful.
Content marketing is the highest expression of pull marketing.
You teach. You help. You give value first.
Then the sale follows, almost as a thank you.
Now here is the question most marketers get wrong.
Can pull marketing scale?
Yes.
You can scale pull marketing just like you scale push marketing. Especially today.
The difference is what you are scaling.
Push scales ad spend. Pull scales trust.
Push scales expense. Pull scales loyalty.
Trust compounds. Ad spend does not.
Would you prefer spend & expense or trust and loyalty?
Me too. :-)
So look at what you sent your audience this week.
Did you push, or did you pull?
Hit reply and tell me - which one is your marketing doing right now?
To your success,
Charlie