Are you willing to change?

Forgive me for being a little bit philosophical here but I think this topic is worth discussion. Especially in the era of AI.

I'm 71 years old, which means that I was raised at a time where it was drilled into our heads that you choose a thing, you start the thing, you stick with the thing, and you see it through no matter what.

Those are noble sentiments, and they have for a very long time brought many people to the pinnacle of success.

And yet, the world is changing very rapidly right now, which creates both challenges and opportunities for anyone who's been on the planet for any length of time.

So if you're 14, you can stop reading now. :-)

I've been blessed to work with a wide variety of individuals, the youngest of which was 17 years old and the oldest of which was 92 years old.

My approach to these individuals was obviously tailored to their age, their experience, their temperament, and what they were trying to accomplish.

But in both of those cases, and in my own case, I found that a willingness to change methods was vital to the success of the project we were working on.

Consider the person who read a "How to Succeed Online" book 19 years ago and is still trying to use those techniques today.

I can just about assure you that they're struggling with those techniques, simply because people change, the markets change, the delivery mechanisms change, and, more than anything else, the pace of information changed.

So how do we adapt to these changes while remaining true to our core principles?

I believe it can be done. I'm trying to do it right now, and it's an interesting experiment.

I”ll give you an example from my own life.

I have always believed in a value-first way of marketing online.

What that means is that I prefer to give a person a high-value free gift and then make an offer to them based on that gift, rather than use some kind of bait-and-switch advertising tactic to trick them into getting into a value ladder where they start out at $1 and end up at $37,000.

I'm not throwing stones at anyone. I'm just saying that's my personal preference.

Being committed to a value-first approach has probably cost me money, because a lot of these “start low and then pressure you with one click-up sell after another” guys and gals have made more money than I have.

But for me, it's more than just money. It's about helping people.

And while I'm sticking with that value first preference, the way that I do that is changing even as I write this.

For example, I have, for many years, for decades, used a squeeze page and a 10-message follow-up system.

My lead magnet has, for many years, been some sort of PDF that was a guide or a cheat sheet or a checklist or something like that.

But that's not working anymore, so now I need to pivot to something that works better.

That's why I'm creating a series of evaluation funnels.

An evaluation funnel is simply a page on a website that asks people a series of questions by which they can self-select the path they want to take to reach the objective they've said they want to reach.

if you want to see it in action, you can use the link below, but before you click, please know this: there's nothing for sale there.

You will need to opt in and you will get my lead magnet and some emails but no high-pressure stuff.

https://instantaudiencebuilder.com

In case you want to use this method too, please notice the structure because it's very important.

You must let the visitor answer a series of questions before asking them to opt in or asking them to buy anything.

I'm noticing this email is getting a little wordy, so I'm going to go ahead and wrap it up. I just want to make a couple of points before I go.

Now, two quick questions.

That's it for me. If you made it this far down the page thank you for reading. Sorry this one was a little lengthy.

As always, just hit reply and let me know what you think.

I read every single response, and your feedback helps make me a better man and better marketer.

Thanks,
Charlie