I know a woman who makes millions online. Year after year. You would probably know her name.
She's one of a group of women who have done very, very well online.
I'm fortunate to know most of these women and have worked with several of them.
Here's the interesting thing: you would think to make that kind of money she would need to have very high-priced products.
She does. But she does not lead with them.
Here's the truth behind her success.
When you look at her first offer, she is selling over 20 courses (full 6-hour-long courses) for $20.
Most people look at that and think to themselves, "She must be selling a lot of those $20 offers."
Not so much.
You see, each one of those $20 sales turns into thousands and thousands of dollars for her because she has a very effective sales funnel.
Yep, I said it out loud: sales funnel.
I recently wrote to you about how everything old is new again, and things haven't really changed.
This is a perfect example.
She's out there touting AI this and AI that, and she uses AI. I know her, so I know she does use AI, so she’s credible there.
But at the end of the day, you know what she's got?
She's got a lead magnet that leads to a tripwire product that leads to a core offer that leads to two upsells, and then it leads to a continuity offer.
It's exactly what is in Business Builder.
It's exactly how Russell Brunson built ClickFunnels.
And it's exactly how successful businesses get built online in 2026.
Why is that true?
Because we are selling to human nature.
And human nature requires TRUST and PROOF in order to pay higher amounts.
So why am I telling you all this?
Two reasons
Reason 1 - because I don't want anyone to get so distracted by the shiny object that is AI that they overlook the core techniques that have worked forever and are working just as well today when they are applied correctly.
Reason 2 - Because I have reduced my consulting offer from $497 per hour to $99 for 1 hour because I fully believe that if you can see how it actually works and take the right actions, then you too can build a successful online business.
We can architect the entire thing in one call.
If you're interested, click here.
If not, no problem, and I thank you for reading my newsletter
Charlie