The answer is the method you use.
Today I sat in on a webinar that sold $2,500 products like they were going out of style.
You read that right.
Webinars. The same format the gurus declared "dead" years ago.
The presenter followed Russell Brunson's Perfect Webinar script almost to the letter. Story. Transition. Stack. Close.
And the sales rolled in. Not one or two. Many, many copies. At $2500 a pop.
This is not about that webinar. Or Russell. Or whether you should do webinars.
It's about the “this method is dead” lie we keep falling for.
When somebody says a marketing method is dead, especially in the era of A.I., you should grab your wallet because they're absolutely trying to sell you something.
You see, everything is "dead" until someone makes it work.
Email is dead. Until you get three a day from the person saying it.
Funnels are dead. Until you click one that solves your problem perfectly.
Webinars are dead. Until you watch a room full of people pull out their credit cards like I did today.
The truth is simpler than the “experts” want you to believe.
The tool is never the problem.
Your willingness to use it is.
The best software in the world is worthless if it sits on the shelf.
The "outdated" method beats the shiny new thing every single time if someone commits to making it work.
I know people making fortunes with nothing but email and a simple landing page.
I know others who could not make a funnel work if their life depended on it.
Neither is right. Neither is wrong.
The only question that matters is this:
What will YOU actually use?
Not what looks best on paper.
Not what the YouTube expert loves.
Not what won the innovation award.
What will you learn? What will you use? What will you stick with long enough to get good?
Here is how to know.
Think about what you like to do without being asked.
If you love to write, newsletters and long-form content are your path.
If you love to speak, podcasts, video, or yes, webinars, might be your unfair advantage.
If you love systems, build automations that sell while you sleep.
If you love teaching one-on-one, coaching and consultation might be your path.
The answer is already inside your daily behavior.
Stop searching for the "best" tool.
Start committing to the one that fits you.
That's where the breakthrough lives.
Thanks,
Charlie
P.S. If you are not sure which tools fit you best, my all new Marketing Tune-Up will clear up any confusion. It’s super low-cost but I can only open 20 spots due to my time so take a look.
If you are ready to go deeper, Business Builder gives you the full system, done for you. And you can always find everything at charliepage.com.